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Sport Lisboa e Benfica is already followed by over 1,5 million fans on Instagram social network, being the first Portuguese club to exceed that number.
The first post occurred on April 9, 2014 – a photo of celebrations of the first football team: "Unity, this is Benfica!” –, and since then the activity has never stopped in this social network of sharing photos and videos between users.
In the current year of 2020 alone, from January 1 to April 24, a total of 7,63 million interactions were recorded, which translates into an average of 1,81 million interactions per month.
SL Benfica's Instagram totals almost 5800 publications to date, which include significant moments, memories, players' messages, etc.
