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Club
The company's approach is aligned "with the Club's strategy" of guaranteeing exclusive and innovative advantages to its Members and supporters.
28 March 2019, 14h45
"We are very proud to sign this partnership. We want to contribute so that more people can safely travel in fewer cars to sporting events, which pose challenges to mobility in cities great", stated Marko Setti, Head of Marketing Southwest of Uber.
Uber will offer a trip up to 5 euros for new fans and 50% discount on trips for all users to Estádio da Luz on March 30, using the promotional code.
In turn, Miguel Bento, Chief Commercial and Marketing Officer of Sport Lisboa e Benfica, remembered that when the new Estádio da Luz was built, "due to the real state pressure in the surrounding area, the issue of mobility has always been critical". "To find comfortable and efficient ways for our fans to get to the stadium has always been a huge challenge. By joining forces with a global reference brand such as Uber, we will encourage more mobility alternatives, thus making the experience of coming to the Cathedral more economical, comfortable and efficient", he claimed.
Pics: SL Benfica
Last update: Thursday, March 21, 2024