Sponsorship agreement presented

Sport Lisboa e Benfica and Betano officially presented on September 30, on the pitch of Estádio da Luz, the partnership signed in August. The sports betting brand is the first sponsor to feature on the sleeve of the football team's official jersey.

In addition to Betano joining the restricted group of partners with visibility in the Benfica jersey, the commitment between the two entities also involves a set of features and activations in Benfica's various channels, mainly in the digital and social areas, through the Benfica Foundation.

Rui Costa, President of SL Benfica, explained the importance of the connection between the parties.

"Betano will be the first sponsor we will have on sleeve of the Sacred Mantle, which in itself explains what this sponsor represents to us. It is a brand that stands out for its innovation, namely in the digital area, which also concerns us a lot. We have always favored solid partnerships with our brands, and in this case it will be no different. Although the contract is for three years, we are sure that it will continue over time. It should be noted that Betano will collaborate with our Foundation, a fundamental pillar of Benfica near the society and underprivileged children. We have always been committed to our sponsors, and I am sure that this will be a long-term and profitable connection for both parties", mentioned Rui Costa.

"Betano is an important brand. The brands we have on our jersey are very important. We have always created long-lasting connections between club and brand, so for its innovation, for what it wants in the market, it is a brand with great substance, and for us it is essential to have these partners with us", said the President of SL Benfica.

George Daskalakis, CEO of Kaizen Gaming, was "pleased, honored and proud" with the signing of the three-year partnerships.

"It is a good day for us, a day in which we are pleased and honored. It is a pleasure because we have made new friends, like Rui Costa and Domingos Soares de Oliveira. We feel great pleasure to be part of a legendary club, one of the most respected and historic clubs in Europe. This partnership demonstrates the commitment we have to Portuguese sports, to football. But football is not just on the pitch, there is something more important. This is why we are excited to collaborate with the Benfica Foundation, and through the 'heróis Betano' program, to participate in social actions and activities with children. We are looking for a long partnership, hopefully, it is just the beginning.  I wish you great success and titles", he said.

Panos Konstantopoulos (first on the left), CMO of Kaizen Gaming, intends to take "benefits" from the established relationship.

"It is in our immediate plans to start working with the Club and provide new experiences for our users. We are happy and proud of this partnership, Benfica is one of the most prestigious clubs in Europe. We want to take advantage of this relationship", he stated.