An "international" Benfica at the Web Summit 

BTV REPORT

Sport Lisboa e Benfica marked presence once again at the Web Summit, this time with Simão Sabrosa, Director of International Relations, and Cloé Lacasse, player of the women's football team, sharing the " Global Benfica" within the scope of the brand internationalization. 

This Tuesday, November 2, under the "Globalization and Internationalization plan", Simão Sabrosa and Cloé Lacasse debated the theme in the largest technology and entrepreneurship conference worldwide, held annually after its inception in 2010 in Ireland and having Lisbon as its stage once again.

Simão Sabrosa highlighted the "importance" of talking about an "international and global Benfica". "We cannot tell it all, but it is important to introduce our academy, that all people know, what we have achieved in the last years with players coming off our academy and who are in the five best European leagues right now, the importance to create contents, to keep our fans close and to win even more. It was a global Benfica that we have shown for 20 minutes", said to BTV.

The Director of International Relations added: "We have about 245 thousand registered members all around the world, and that clearly reflects our brand and what it represents worldwide. We brought here a little bit of what Benfica is, of what we can offer, our technology and methodology to create partnerships. We understand the difference when the ball that touches the net or not, but Benfica has given great joy to the fans in the last years, with the first team, the youth football and the other sports, and that helps raising the name of Benfica'", he declared.

"An example for the other clubs"

The Canadian Cloé Lacasse pointed out the "commitment of Benfica with women’s football", and with other sports (and not only) that turn the club into a "unique example in Portugal".

"This is our [women’s football team] 4^th season now and we are in the UEFA CL group stage, what is exceptional. Benfica is the only club in Portugal that supports all women sports, like roller hockey, futsal, volleyball, basketball and handball, and has Olympic athletes too, it is an example for other clubs", said the player to BTV.