Club

07 June 2022, 10h00

SL Benfica will be the first Portuguese club side to launch a Fan Token on world-leading blockchain powered fan engagement and rewards.

Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite clubs. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their favorite teams in polls, earn rewards, VIP experiences and access games, competitions, and exclusive offers on the app. Thanks to this new partnership, Benfica fans will have the opportunity to join the most empowered and engaged community in sport. 

SL Benfica is joining the Socios.com roster, which features over 150 of the biggest sporting organisations in the world. Big names from Socios.com’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atletico de Madrid, Manchester City, Arsenal, S.C Corinthians, Flamengo, São Paulo FC, CR Vasco da Gama, FPF and UEFA. Over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board.

Socios.com is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs.  Socios.com will also reward more fans than ever before with as many as 17,000 fans set to watch live games of their favourite clubs in 2022.

Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys.

Socios.com will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.

Details on the launch of the SL Benfica Fan Token (FTO®) will be revealed in due course.

Domingos Soares de Oliveira, CEO of SL Benfica said: “Benfica is constantly focused on searching for and delivering a positive experience to our huge global fanbase which includes both Members and Supporters. We have been paying very close attention to Digital Assets, a market which has been influential in our industry of late. We are delighted to be partnering with Sócios.com, the ideal partner for developing our tokens and for bringing the worldwide Benfica family closer together”.

Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We’re delighted to welcome SL Benfica, the most successful club in Portuguese football history, to Socios.com. Having built a truly world class network of partners, our focus is now on adding more features and engagement opportunities for Fan Token holders. We look forward to creating new experiences for Benfica and their passionate fans all around the world.

 

Text: Editorial Staff
Photos: SL Benfica
Last update: Tuesday, June 7, 2022

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