22 June 2022, 17h14
Benfica booth at Rock in Rio
After a two-year hiatus, Benfica's presence was noticeable at Rock in Rio, an event that began at Parque da Bela Vista, on the weekend of June 18 and 19, and continues on June 25 and 26, where Benfica replicated the arches of its stadium to build a space that would make visitors feel at home.
The festival-goers had at their disposal a wide range of initiatives, namely: the Benfica wheel that lets you win official Club products; the "Banco de Estrelas" [Bench of Stars], a replica of the team's bench, where you can take pictures; the Benfica VR that offers an immersive virtual reality experience, where, using the proper glasses, it is possible to visualize 360º content such as the eagle's flight, the players' exit from the dressing room, and the entrance of the 11 athletes on the pitch; the application of Benfica tattoos that temporarily places Benfica elements and phrases on the skin; a Freestyle Footballer that demonstrates his talent and entices visitors to play with him; a Benfica-decorated Ferris wheel booth where you can hear the Club anthem and admire the view of the festival grounds and the city of Lisbon; sale of merchandising and the giving away of scarves.
This concept, image, and production had the contribution of Mustard, a creative and branding agency that helped, with the development of some of the activations, to bring the public even closer to the space.
At the NOS Alive festival, an event that will take place at Passeio Marítimo de Algés on July 6, 7, 8, and 9, Benfica will also have a stand with many surprises.
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