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Club
In the presentation of the new digital tool, the Co-CEO of Benfica SAD, Domingos Soares de Oliveira, highlighted the greater proximity to members and fans.
19 July 2023, 18h13
Domingos Soares de Oliveira
This tool will enable a strong interaction with the Club through the Socios.com app. Digital utility goods that fans can use to access the different functionalities on Socios.com, Fan Tokens, create the opportunity to secure prizes.
Among the various "rewards" are autographed jerseys, or tickets already for the Cândido de Oliveira Super Cup, on August 8 or 9, with accommodation included.
This Wednesday, July 19, the flight of the Vitória eagle marked the starting moment for the presentation session of the Club's official Fan Token, which took place at the NX Lounge of Estádio da Luz.
To the Club's media, Domingos Soares de Oliveira explained the reasons that led Benfica to choose Socios.com as a partner.
"We went through an exhaustive process to understand who should be our partner in this journey and in embracing Web3. It was very important that it was a credible company with a good reputation and a lot of experience. Socios.com brings us the experience of 150 sports organizations, with which it has already launched its Fan Tokens.", admitted the Co-CEO of Benfica SAD.
"It is important to mention to Benfiquistas that this is a partnership that falls within our top five partners. We are very pleased", he added, in the hope of mass acceptance by members and supporters.
"Members have been at the heart of our strategy. We give Members all the attention they deserve"
Domingos Soares de Oliveira
This is another example of Benfica's commitment to innovation. "In this 'blockchain' component, we were the first club to accept Bitcoin payments in 2018, and we were one of the first to launch NFT in 2019. Now, in this transition from Web 2.0 to Web3, the Club has made a decisive bet. We believe that Benfiquistas, and especially the younger generations, know perfectly well what an NFT and a Fan Token is, and we believe that they will join en masse ", highlighted the Co-CEO.
Starting at 12:00 pm on July 24, 500,000 official Benfica Fan Tokens will be made available on the Socios.com app through an FTO® (Initial Fan Token Offer with limited number), with a value of 1 euro per unit.
Purchases are limited to 100 official Benfica Fan Tokens during the first 24 hours, so that the largest number of fans can access them.
Domingos Soares de Oliveira stressed the importance of bringing the Club closer to its supporters.
"Members have been at the heart of our strategy. We give Members the attention they deserve. With Web3, we take a decisive step forward in our relationship with our Members. From now on, Members and supporters will have an important say in a number of Club and SAD decisions", he stated.
At the ceremony, Marina Fagali, Public Relations Manager of Socios.com, expressed satisfaction with the agreement.
"Benfica was missing! Benfica is one of the most successful cases in the world, in terms of members. It is one of the biggest clubs in the world, it is the biggest club in Portugal. The expectations are very high. We hope to have many people accessing our platform and being interested in this novelty", said Marina Fagali, to the Club's media.
The person in charge, who confessed to being a Benfica fan in Portugal (in Brazil, her homeland, she supports Corinthians), foresees a "lasting partnership, which will begin a process of transformation". "Even for the brands that are already Benfica partners, other opportunities for interaction will be opened", said Marina, pointing to "a new way of living Benfica".
At the Stadium, in a test of the near future ahead, those present were able to participate in a quiz about the Club. Carlos was the fastest to successfully answer seven questions and was able to take home a Benfica jersey signed by the professional football team.
The Socios.com app is available for IOS and Android in the app stores.
Text: Editorial Staff
Photos: Cátia Luís / SL Benfica
Last update: Thursday, March 21, 2024