A partnership links SL Benfica to Hublot.

The president Luís Filipe Vieira joined Ricardo Guadalupe, CEO of the Swiss brand, for the presentation of the limited edition (113 units), as a reference to Sport Lisboa e Benfica's years of history.

"It is an honour to announce this partnership. Two brands of an enormous prestige, with something in common: a DNA of innovation. It is a great pride to be connected to this brand", said the Benfica's marketing director, Miguel Bento.

Pride and satisfaction shared by Ricardo Guadalupe, Hublot's CEO.

"I am very proud to be here for the launching of this watch, showing you this partnership. It is a brand which combines past and future, tradition and innovation. We were the first luxurious brand to get into the world of football. And in Portugal, the biggest is Benfica", he said.

The "reds" joined a brand which represents the fusion art of watches - present in over than 80 countries - after clubs like Juventus, FC Bayern Munchen and Chelsea FC.

Rui Vitória and some of the players of the first team, Pizzi, Cervi, Júlio César and Lindelöf, were also present at the event.

FG

Fotos: Tânia Paulo / SL Benfica