BTV receives the "5 Stars" Award

The BTV received, the Award 5 Estrelas (5 Stars) – in the category of best Sports Channel – in an event held on Wednesday, January 24th, at Teatro Tivoli, Lisbon. A recognition which "reflects the preference of the viewers", says Ricardo Palacin, the director of the channel.

More than 200 thousand people were called to evaluate products, services and Portuguese brands, in several areas, and the Benfica's channel deserved a large approval, with more than 80% of global satisfaction.

"This is a great satisfaction because, after all, it is an award which reflects the preference of the viewers. To be distinguished, for the second consecutive year, in the category of best sports channels it is something that makes us proud", said Ricardo Palacin, to BTV.

"We try to do the best we know and we can, we keep being innovative and it seems even more clear to the spectators. The BTV became a channel which provides a different service than a Club's channel, it broadcasts, in exclusive and worldwide, the matches of the first team – and has an enormous responsibility due to those broadcasts –, but we have proven and we keep proving that we are a trusted brand", he concluded.

Text: Filipa Fernandes Garcia

Pics: Archive / SL Benfica