Sport Lisboa e Benfica is the only Portuguese club in the top 30 of the most valuable clubs in Europe, according to the “Football Clubs' Valuation: The European Elite 2019” study from the consultant KPMG. The eagles are in 26th place.
In a top where the “Big Five” (England, Spain, Italy, Germany, and France) dominate, Benfica, who recently was considered one of the most valuable brands in the world of football, is one of the few emblems belonging to a peripheral league, with a range of 348 million euros.
Out of UEFA’s top five leagues, the only club that overcomes Benfica is Besiktas, from Turkey, in 23rd place, with 406 million euros. Still within the top 30 of the KPMG study, but behind the Reds, are the Dutch from Ajax (334 million euros) and the Scots from Celtic (266 million euros), who round off the list.
Another aspect highlighted by the study is the comparison with the same period from the previous year. In revenue from a year to the other, and even though Benfica kept its position on the table, it grew by 1%.
For the calculation of the value of Benfica as a company, five points were considered: profitability, popularity on social media, revenue potential on matchday, television rights and the fact that the club owns its stadium.
Text: Marco Rebelo
Pics: Archive / SL Benfica