Horizm is Benfica's new partner

Sport Lisboa e Benfica have again demonstrated their commitment to innovation as a means to drive success, with the announcement that they have chosen Horizm, the award-winning, AI-powered provider of digital inventory management in sport, to help improve the evaluation and monetization of their digital assets.

The deal will see Benfica use Horizm’s real time, “digital-first” solution to unlock new revenues and improve their interaction with their social media following of more than 7m fans.

With 84 major trophies to their name, Benfica are the most decorated club in Portuguese football, with much of their success in recent years fuelled by their use of technology and data.

In choosing Horizm, are innovating again, becoming the first Portuguese club to use the solution.

Commenting on the announcement, Miguel Bento, CCMO of Benfica, said: "At SL Benfica, we believe innovation is vital to ensuring we maintain our tradition of success on and off the pitch. Our approach to digital is also defined by this – by embracing innovative, AI driven solutions like Horizm, we can improve the way we serve our millions of fans around the world on social media, and the ensure we maximise the revenue opportunities each channel presents."

Luís Viveiros, Head of Strategy of Horizm, added: "It’s a great honour to be working with Benfica; to be collaborating with such an innovative and forward-thinking club is a big endorsement for what we do. We look forward to growing with them and helping them improve the commercial returns on their digital inventory."

The deal sees Benfica joining leading football clubs like Real Madrid, Chelsea, Inter Milan, Juventus, Wolverhampton Wanderers and Flamengo in benefitting from Horizm’s new, enhanced user experience which was launched earlier this year. The new version of the platform is faster, more intuitive and offers more functionality, making it easier for rights holders to identify the value of their digital assets and how they can best be monetised.

Horizm’s success in helping sports rights holders like Benfica grow digital revenues was recently recognised at leading industry event, the World Football Summit Industry Awards, where they were chosen as Best Supplier presented by SportsTechX. Horizm also used World Football Summit to showcase their innovative collaboration with Real Madrid CF.