Benfica Quinta do Paral Official Wine Partner

Quinta do Paral has just become the new Official Wine Partner of Sport Lisboa e Benfica. The brand from Vidigueira, Alentejo, will offer three segments of wines to members and fans and expects from this partnership a sales growth at least of 25% in the national market.

Quinta do Paral, Quinta do Paral Colheita and Quinta do Paral Reserva are the wines that will be in the private boxes and, very soon, in the Benfica wine cellar.

"We believe that our positioning in the market fits perfectly with the profile of Benfica fans and the mystique of the club. Just like Benfica, our wines also tell a story! When Martins Wine Advisor challenged us, we didn't hesitate", says Maria Pica, Quinta do Paral's commercial and marketing manager.

"Benfica strengthens its connection to the world of wine with this partnership. This is a natural connection to a producer that is characterized by its concern with quality, innovation, and sustainability", claims Miguel Bento, commercial and marketing Director of Sport Lisboa e Benfica.

"SL Benfica's corporate segment is extremely demanding. In the partnership that Martins Wine Advisor has with the club there is a commitment to find the best partners, the most innovative and sustainable. In our analysis Quinta do Paral fit perfectly into the project and we have two and a half years to show that we are right", says Cláudio Martins, CEO of Martins Wine Advisor.